So You Think You Can Raise a Brand-Free Kid?

Parents, be warned: It takes only a single visit to McDonald’s for your child to get hooked on the greasy stuff for life.
Okay, so that’s an exaggeration. But the three-year-old son of Angela Verbrugge still remembers his one and only meal under the golden arches. Which has Verbrugge worried.
And Kyla Epstein swears if her [...]

To ‘brand’ a company, meld image and message

Build a good reputation, target your audience and craft a creative strategy, marketing experts sayFor meat buyers, branding signals a quality cow. But for business owners, branding can make or break a deal or beat out the competition.
According to Jim Walton, president of a new Indianapolis marketing agency, the term “brand” is thought to have [...]