Become brand champions, CEOs told

Chief executive officers (CEOs) must become the brand champions of their organisations, said Eric Pringle Associates Public Relations Sdn Bhd (EPAPR) chairman Zainuddin M. Noh.
“As brand champion, the CEO leads corporate and product branding strategies, all strategic brand portfolio decisions and constantly monitors the implementation of the brand locally, regionally and globally,” he [...]

Relationship marketing in a ‘no brand loyalty’ world

There is a trend that has become standard now with young adults that relates to you in your marketing. It used to be that we were loyal to a particular brand. I remember my college roommate, Charlie Gunkel, talking about his loyalty to a particular retail chain. “I’m a K-Mart man” he would proudly [...]